If you’re thinking about building a website for the first time, you’ve probably got a lot of ideas. It’s probably equally as likely that you don’t know for certain how to implement those ideas. Here are some very simple ways to build an attractive website that targets the audience you want to reach.
Use a Domain Name That Sticks
Studies have shown that sites that end in “.com” are much more likely to be visited than any other URL ending. Technically, the “.com” or “.org” that ends a web address could be anything. It just happens that “.com” has been the most popular since the dawn of the internet, and has thus stuck. It’s also important to name your website something catchy. Many celebrities spend thousands or even millions buying the website that gives their full name. While you certainly shouldn’t go that far, finding a domain name that isn’t taken and describes your company well is critical to your website’s success in the long term.
Streamline Site Design For Your Audience
Attractive sites usually have a good neutral color scheme that is easy on the eyes. The information on the site is usually categorized in such a way that it’s easy to navigate. While you can index your site’s pages in any way you choose, it’s important that people know how to get to the parts of the site they want to reach. If the default font is too stylized it’s more likely to draw people away, no matter how attractive it may look to the website designer. This is not always the case. It’s important to know who your audience is and what they’re looking for out of your site.
Focus on Useability
People on the internet are usually trying to get to the information or service they want as quickly as possible. This is why search engines such as Google are so popular. Make sure that it’s easy to log into the site. If you are selling a product, make it clear where customers can check out or find more information offline if it’s a local business.
Find a Good Web Host
Good web hosting is important. A quality web hosting provider has a dedicated server set up to make sure the site is running fine. Good web hosting should also include or sell a domain name and include instructions on how to upload your site to the web hosting server. Finding a good web host can be hard work, as they aren’t created equal. There are a few web hosting review sites that focus specifically on compiling and reviewing this data. These sites are invaluable to people thinking of starting a site, as they have to make various considerations that will determine the long term success of the site based on the host they select.