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Optimizing Websites For Mobile Users

The app market is growing by the day. Where 2008 saw just a handful of profitable apps, this current year has spawned hundreds of thousands of apps. There are many reasons for this. The open accessibility of app development helps, as well as the further profitability of the most successful apps and games. As well, Android users are free to create an app and upload it to the service for free and without getting consent from Google (Android’s developer). When the iPhone dominated, Apple restricted content to what was deemed worthy of the shop. Though this strategy had its strengths, the widespread explosion of mobile phone use for Internet access and app development grew exponentially when Android lowered those restrictions.

So what does this all mean for an advertiser? If one develops a website, they usually attribute the display and content to a desktop. But the mobile explosion is allowing for a vast number of users to access the web (and by extension, a brand’s web page) with a mobile device. This forces the users to view the website through a different lens, the lens of a tiny mobile device as opposed to the sprawling functionality of a desktop screen.

The widespread use of mobile devices has forced marketers to implement mobile design to their brand. This includes attributes that are conducive to the mobile phone and not the desktop computer. One of the easiest ways to do this is by creating an alternate version of the website for mobile users. This is a version that does not auto-play music. This is a version that does not debut with a giant flash streaming video. This version does not harness the widescreen aspect ratios of a desktop screen, but used a focused and condensed text-heavy screen.

In the end, a savvy marketer can see how many people are accessing their website through a mobile device. www.OrangeSoda.com surfaces that data for marketers. The industry batting average hovers close to about 45% of users using a mobile phone device. Depending on the industry, this number is closer to 65%, and it is universally accepted that the rate of mobile users is increasing by the month. Aside from the percent of users, www.OrangeSoda.com marketing company can offer you data on how long users are staying on a site, and what results a brand is obtaining after redesigning their website for the mobile environment.

It is pivotal that brands jump on board earlier than later. Many users are frustrated by websites not designed properly for their mobile device. Part of being a successful brand involves staying on the pulse of technology. Relaxing here means ignoring 45% of users who find value in visiting the website mobile.

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